The first step involves a preliminary research in your field of business, competitors,
and what speaks to people in your market.
Based on the information you supply to me, I put together a hierarchical diagram of the website
that will form the conceptual basis for the project.
On these conceptual foundations I start working on the layout, user interface, colour relationships,
graphics and typography.
That's where the creative juices are flowing to give the site its look and feel.
After approval of the design it's time to give life to the whole thing by writing front-end and back-end code
that will power the interface and tie the pages of the site together.
Here is also where a CMS is implemented if necessary.
Maintenance, information updates, functionality updates : your website needs to be taken care of in the long term.
This ongoing phase relates to keeping your website alive and make it evolve when it needs to.
Through a detailed questionnaire the client provides information about his/her company, target audience, competitors, etc. I then do my own research about these things, seeking who are the successful brand identities in the field, etc.
Some concepts will stand out, and these are the ones which are developed and refined on computer with Adobe Illustrator. I usually start working with them in black and white to ensure that the final logo will work even in a single color.
Based on this information, keywords are jotted down into a mind map in order to bring out the emotions that should be conveyed by the logo. These keywords are then used to sketch concepts on paper, a stage involving a lot of experimentation with text and shapes.
Colors are then carefully selected according to the principles of color theory, and the client receives a few selected candidates. Hopefully one of them will be directly chosen, otherwise some further revisions may be necessary.